LOGO and BRAND IDENTITY of a pastry shop - The Cake. This is my academic project. The overall design of the logo and brand identity is entirely my idea and development. I have used freely available resources for the images and mockups.
The LOGO expresses the main idea and mission of the brand - to relax and unwind with a cup of aromatic coffee, an appetizing cake while reading your favorite book, or why not all at the same time.
Included is the design of:
LOGO design;
CORPORATE identity - business card, letterhead, folder;
Brochure;
Internal advertising;
External advertising.
I worked with this programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.
